Elon Musk, the visionary entrepreneur and CEO of several companies, has revealed his desire to redesign Twitter as "X." This has attracted interest and controversy. Musk revealed the reasoning for this daring decision in a tweet on Monday evening, stressing his lofty aspirations to convert the famous social networking platform into an "everything app."

Musk indicated that his purchase of Twitter was motivated by two key factors. First and foremost, he tried to protect free expression, a key concept that supports open communication and information sharing on the internet. Second, he regarded Twitter as a catalyst, an impetus for his greater ambition of building an all-encompassing digital platform known as "X, the everything app."

The term "Twitter" came from the platform's early days, when it was mostly used for sending short 140-character messages that resembled the sounds of birds tweeting. Twitter, on the other hand, developed along with technology and user expectations. It is currently a dynamic platform where users may share a wide range of information, including photographs, videos, articles, and more. The term no longer reflects the platform's diverse and multidimensional character.

Musk's idea for "X" is more than just a name change; it represents a fundamental shift in Twitter's identity and mission. He sees "X" as a holistic digital centre that goes beyond traditional social media bounds. This reinvented platform intends to seamlessly merge numerous features, including messaging, audio and video content sharing, payments, and even financial services, all powered by superior artificial intelligence technology.

Musk hopes to transform the way people handle their finances by entering the financial services industry. The inclusion of extensive communications and financial capabilities within "X" will provide users with a holistic experience, streamlining daily activities and giving them increased control over their financial matters.

Notably, Musk's post was the first time he explicitly discussed the reason for the renaming choice. Previously, there had been much conjecture, with critics and companies expressing perplexity and alarm over the abrupt departure from the well-established Twitter brand. Despite Musk and other business leaders' promises about the good trajectory of "X," some users remained unconvinced and stuck with the familiar "Twitter" brand.