Judge your Google ads with these five questions:
Is the quality of your ad relevant enough?
If your ad's relevance is low or if the landing page experience is poor, it can result in a lower quality score, affecting the ad's performance.
Is your strategy aligned with your goal?
Adjust your bidding strategy and budget to ensure your ads are competitive in the auction.
Do you double-check your conversion?
If it's not tracking conversions accurately, you won't have a clear understanding of your campaign's performance.
How is your landing page?
Optimise your landing page for speed, relevance, and user-friendliness.
Is your marketing reaching your people?
Utilise demographic, location, and other parameters to reach your desired audience.