About Brown Men Marketing
We generate leads for regulated finance. Only regulated finance.
A lead-generation firm for SEBI-, RBI- and IRDAI-regulated businesses across India and the UAE. Our founders have more than 13 years in the work, and over 50 finance clients.
50+ finance clients. 500+ across all BMM work.
Finance asked more of us than any other client. So we made it the whole job.
BMM started as a general digital agency and has worked with more than 500 companies. Over 50 of them were in financial services: banks, NBFCs, DSAs, insurers, PMS firms and SEBI-registered distributors.
Those clients needed things others didn’t. Ads that pass a compliance review. Leads checked against eligibility rules before a salesperson calls. Data handled the way a regulated firm expects.
In October 2026 we made that our whole business. This site, and every campaign we take on, is for regulated finance.
500+companies, across all BMM work
50+in financial services
1focus today: regulated finance
One builds the system. One runs the campaigns.
Saurav Mahtha
Co-Founder · LinkedIn
A Google and YouTube ads expert and technology consultant with 13+ years in fintech, SaaS and enterprise work. He has led digital transformation for more than 125 companies and go-to-market plans for 50+ businesses in the UAE and North America.
- Tracking and conversion feeds
- Landing pages
- WhatsApp qualification flow
- CRM link and lead routing
- Google and YouTube campaigns
Zubair Ahmed
Co-Founder · LinkedIn
13+ years in marketing. He runs qualified-lead campaigns for insurers, lenders and SEBI-registered wealth firms, with compliance built in from the start and no budget spent on junk leads.
- Strategy and message angles
- Compliance-first ad copy
- Meta campaigns
- LinkedIn campaigns
- Testing and scaling
Your qualified leadsone system, one set of campaigns, one owner each
Three teams, one strategist, named to you on day 1.
Each team leads a different stretch of your first 60 days.
Tech teamVerification, tracking, landing page, WhatsApp flow, CRM link
Creative and compliance teamCompetitor analysis, ads to your regulator’s rules, the approval pack, new angles every month
Performance teamBudgets, testing, scaling, the weekly report and the monthly review call
Only the people named to you can see your accounts and leads, and their access is removed within 24 hours if they leave. How the 60 days work
Across NBFCs, insurers and wealth firms, in India and the UAE.
India SEBI · RBI · IRDAI
- PMS firmsLead generation for several portfolio management services firms.
- SEBI-registered distributorsDigital presence and lead generation for leading distributors.
- NBFCs, DSAs and lendersLoan-enquiry funnels with WhatsApp qualification.
UAE Run from India
- InsurersSet up the end-to-end lead-generation process at a leading insurer’s UAE head office.
- NRI and GCC campaignsFor Indian firms reaching investors and borrowers in the Gulf.
Client names stay confidential under our contracts unless a client agrees to be named.
NBFC and lending · India
How we helped an NBFC build a more productive lead generation funnel
Lookalike audiences, YouTube retargeting and funnel-based optimisation around qualified enquiries.
Read the case study- +65%
- qualified leads
- −32%
- cost per qualified lead
- +40%
- lead-to-enquiry conversion
- +55%
- returning audience engagement
Wealth management · India
From low-quality leads to 4× growth in client onboarding
Conversion tracking overhaul, high-intent keyword targeting and Search campaign restructuring on Google Ads.
Read the case study- 4×
- client onboarding
- −68%
- cost per sales meeting
- 5×
- sales meetings
We build mechanisms, not campaigns.
- We know the business behind the campaign.A bank, an NBFC, a DSA and an insurer each buy customers differently and answer to different rules. We plan around those differences.
- Compliance comes first.Every ad, landing page and WhatsApp question is approved by your compliance officer before it runs, and every version is logged.
- Leads are checked before your team calls.WhatsApp questions screen every enquiry against your rules. The bot asks and hands over; it never advises.
We work with
- Regulated firms with a sales team
- Firms whose compliance officer approves every ad
- Clients who own their ad accounts, tracking and data, during and after the contract
We don’t work with
- Courses and coaching businesses
- One-time lead buyers
- Unregistered trading and forex platforms
In their words.
Wealth Management
“Finding the right audience in financial services requires more than running advertisements. BMM understands the importance of lead quality and structured customer acquisition. Their approach brings greater clarity to how we attract and qualify potential clients.”
Rahul MehtaManaging Director, SterlingOak Wealth AdvisorsPortfolio Management
“In financial services, every enquiry needs to be evaluated carefully. What we appreciate about BMM's approach is its focus on targeted campaigns, audience relevance and lead qualification rather than simply increasing enquiry volumes.”
Priya KapoorChief Marketing Officer, Northbridge Capital PartnersShowing quotes 1 to 2 of 6
From the Founders’ Desk
Saurav Mahtha & Zubair AhmedCo-Founders, Brown Men Marketing
Because in financial services, growth is not just about generating more leads. It’s about building the right mechanism to acquire, qualify and manage them.
We understand financial services. We understand compliance. And we understand what it takes to generate quality leads in a highly competitive market.
With more than 13 years of industry experience, we have worked with more than 500 companies, over 50 of them in financial services, building digital infrastructure, customer acquisition systems and scalable lead generation mechanisms aligned with their business objectives.
Our experience spans India’s financial services ecosystem, including banks, NBFCs, Direct Selling Agents (DSAs), lending businesses, insurance companies, Portfolio Management Services (PMS) firms and SEBI-registered distributors.
We understand that financial services lead generation is fundamentally different from conventional digital marketing. Whether it is generating qualified loan enquiries for an NBFC, building customer acquisition funnels for DSAs, driving relevant enquiries for insurance products, or supporting banks with digital acquisition initiatives, success requires a combination of industry knowledge, regulatory awareness, technology and a structured approach to lead management.
We have worked with a leading insurance company in the UAE to establish its end-to-end lead generation mechanism at its UAE head office. The company’s identity remains confidential in accordance with our contractual commitments.
In India, we work with multiple PMS companies and have supported leading SEBI-registered distributors in strengthening their digital presence and lead generation capabilities. These engagements have given us a practical understanding of the challenges financial businesses face when building scalable acquisition systems in a regulated environment.
More than digital marketing. A deeper understanding of financial services.
We believe that generating leads is only one part of the equation. Financial institutions and lending businesses need acquisition mechanisms that attract relevant prospects, support effective lead qualification, maintain appropriate data-handling practices and align with applicable regulatory requirements.
Our approach brings together three capabilities:
- Financial services understanding. We understand the business models and customer acquisition requirements of banks, NBFCs, DSAs, lending companies, insurance providers, PMS firms and financial distributors. This lets us approach lead generation with a clear understanding of the business behind the campaign.
- Compliance-aware digital infrastructure. Financial services businesses operate in an environment where data security, customer consent, responsible communication and regulatory requirements matter. We build digital acquisition mechanisms with these considerations in mind, working toward processes that support responsible and sustainable growth.
- Structured lead generation systems. From campaign strategy and landing pages to lead capture, qualification, distribution and follow-up, we focus on building structured systems that help businesses acquire and manage leads more effectively.
Our philosophy
We don’t believe in applying a one-size-fits-all marketing strategy to financial services. A bank, an NBFC, a DSA, a lending company and an insurance provider each have distinct customer acquisition requirements, operational processes and compliance considerations.
Our role is to understand these differences and build digital growth systems around them.
With experience across more than 500 companies, including over 50 financial services businesses, we bring together digital expertise, technology and a practical understanding of financial services to help businesses build stronger customer acquisition capabilities.
Brown Men Marketing Private Limited
Second Floor, Plot No. 21 & 21A, Sector 142, Noida, Uttar Pradesh 201304
For RFPs, vendor forms and security questionnaires, email sales@brownmenmarketing.com.
- GSTIN
- 07AAJCB7886M1ZT
- D-U-N-S
- 854373881
- Partners
- Google Partner · Meta Business Partner · YouTube Certified
- Data
- Stored in India · deleted within 90 days
Send us your hundred.
We’ll find your fifteen.
Get the packages
Starter, Growth and Scale: what each includes and the qualified leads each commits. Pricing comes by email or WhatsApp.
Get the packagesFree funnel audit
A review of your ad account(s), landing page and lead handling. You get a short report with a CPL vs CPQL estimate, the 3 biggest leaks and a fix plan.
Get a free funnel auditFree compliance check
A review of up to 5 live ads and 1 landing page against platform financial-services policies and SEBI, RBI and IRDAI advertising guidelines. You get a list of risky claims and suggested rewording.
Get a free compliance checkOur promise
Send us view access, your landing page and your ad links. A strategist replies within four business hours, and your report reaches WhatsApp and email within forty-eight.
The compliance check is a marketing review, not legal or regulatory advice. Final approval stays with your compliance officer.
Saurav& ZubairCo-foundersBrown Men Marketing