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Ads We Dig for International Yoga Day 2024

It's time to take a break from your usual routine and unwind with some stretches. Don't worry, we get it - yoga might seem a little outside your comfort zone. However, it's worth noting that yoga has deep roots in India, where it is not only a tradition but also an integral part of the culture and well-being practices. Seeing the growing interest in yoga and its benefits, many brands are getting creative with their advertising campaigns to raise awareness about this ancient practice.

These campaigns cleverly combine promoting their products with highlighting the numerous advantages of incorporating yoga into daily life. By doing so, they not only boost their brand visibility but also educate the public on the health benefits of yoga, such as improved flexibility, stress relief, and better overall fitness. We decided to check out some of these innovative ad campaigns to gather inspiration. From sleek visuals to compelling narratives, these advertisements showcase how yoga can seamlessly fit into modern lifestyles. Whether it's a sportswear brand emphasizing the importance of comfortable, flexible clothing for yoga practice or a health food company promoting products that complement a yoga-centric lifestyle, these ads are both informative and engaging.

By looking at these campaigns, we can see how yoga's age-old benefits are being repackaged for today's audience. This creative blend of tradition and modernity not only captures attention but also promotes a healthier, more balanced way of living. Let's take a sneak peek at some of these campaigns to see how they've managed to create such a powerful impact and maybe even get some inspiration for our own initiatives.

Kotak Mahindra Bank

The play around the word asana here is what makes this ad eyesome. When you invest in your mind and body, you automatically seek to look beyond the future. On this International Yoga Day, Kotak Mahindra Bank “Investasna” reminds you that just like yoga brings mind, body and spirit into harmony, Investasna helps you align your financial goals with the right investment plans.


Their latest topical for International Yoga Day 2024 features the Amul girl in a peaceful meditation pose. In true Amul style, a pack of butter sits beside her, with a butter knife in her other hand. The message is clear: "Pehle Yog, fir Bhog" (First yoga, then food). The illustration also highlights Amul's origin with the text: "Amul. Gift from India," reminding everyone that yoga, like Amul products, has its roots in this great nation.


Woaah! This creative ad deserves a standing ovation. Have any other brands ever thought of incorporating their products so cleverly into yoga poses? Myntra, the go-to online clothing platform, is stealing the spotlight with its ad featuring its packaging being balanced by an animated woman in yoga poses. Such a strong awareness post – proof of creative marketing!

Hindware Homes

Hindware, a leading sanitary ware brand in India, uses a clever analogy to promote its bathroom fittings. Yoga practice starts with building a strong foundation through basic poses. Similarly, Hindware emphasizes the use of high-quality materials and robust engineering to create a strong base for their fittings, ensuring they can withstand everyday use. Just like a steady foundation allows for smoother and more advanced yoga postures, well-built fittings ensure a seamless and reliable water flow.

Gracia Marcom

In today's digital world, attention spans are shorter than ever. Being seen isn't enough. You need to be remarkable. Ever thought a digital marketing agency could post such an awareness ad? It’s not about the services they provide for the clients, they ultimately undo the most crucial aspect of any digital agency dealing with clients or brands. That is… creativity.

Forget Boring Ads!

These brands curated visuals and thought-provoking campaigns that perfectly embodied the spirit of yoga. From creatives to insightful messages, they captivated the essence of what Yoga Day is all about achieving balance and well-being. The blend of simple storytelling and powerful branding in these campaigns was undeniable. They reminded us of the beauty of yoga and its incredible impact on our lives. 

So, let's raise a metaphorical mat to the genius of these Yoga Day creatives, and get on our toes to seek a healthier, happier life!

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