Are you writing your content with the help of AI? This is a HIGH time to pause as Google's search engine is taking a seismic shift. In the bombardment of information, Google’s 2024 Core Update is the most happening. This filters out the amount of unhelpful content users encounter. This blog post dives into the details of the update and guides how website owners can adapt and thrive in the new search landscape.
Prioritizing Helpful Information
The latest update has only one objective, i.e. the improvement of the ranking algorithms that are used to determine the position of the websites on the first page of Google search. Google is giving preference to content that gives users something beneficial to engage with and devaluing sites with superfluous, reiterative pieces of content. This update builds on efforts that began in 2022, and Google anticipates a collective 40% reduction in low-quality content as a result.
Strengthening Spam Policies
Given the fact that the adjustment of algorithms seems to be not enough, Google decided to increase its content removal policies for the most spammy content. These policies target several key areas:
- Scaled Content Abuse: Strategies that follow the principle of machine or mass human effort to create huge volumes of articles for nothing but boosting search ranking is the area that would be penalized. This does so, by viewing examples of "articles attempting to match best-selling searches but creating further confusion instead of being helpful."
- Site Reputation Abuse: The sites with the reputation strength can receive bad repute and the very same can be exploited by third parties who share poor content on the platform to boost its page prominence in search results. However, Google's algorithm will now perceive this sort of dodgy content as spam and likely to be abused especially if the website owner does not pay attention
- Expired Domain Abuse: On this issue, disputed methods of the sale & reworking of overdue domains to host low-level content will be prohibited. This is not permissible since it would lead to the new content providing the impression that it is connected with the former and the reliable website.
Timeline and Compliance
The rollout of the March 2024 Core Update has begun. Websites have two months to comply with the revised site reputation policy. All other changes are already in effect.
Impact and Recommendations
The topic of this update remains the most heated discussion session in the SEO Agency. Here are five key takeaways for website owners:
- Deindexing: Around 50,000 websites or more have been deindexed so far, which means targeting AI-generated spam leading to organic traffic loss and prioritising high-quality, human-generated content.
- Swift Penalties: The quick effect of the update on your website traffic is pushing keyword research and site restructuring for the future. Webmasters have to keep a watchful eye on the activity of search engines concerning the website’s rankings, as any major decrease should be immediately addressed.
- Zero Immunity for Established Sites: Such websites, as a result, will lose their former ease and previous algorithms that have often completely overlooked these websites will also be affected this time.
- Outdated Content Vulnerability: Websites with outdated, error-filled content, or content generated by AI without proper quality control, are particularly at risk.
- AI Content Scrutiny: Google's AI content monitoring capability has progressed, negatively affecting those web platforms even of small size which belong to this industry. However, Google emphasizes that it is not just about writing AI content, but also whose content is better to the general audience regardless of literary devices that are used.
The Road to Branding Success is…
..Prioritizing quality over quantity. Google emphasizes elements like originality, depth of information, and user experience. Here's what you can do:
- Focus on E-E-A-T: In the words of SEO, Establish, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) play a role in content by citing reputable sources and showcasing author credibility.
- Enhance user experience: Prioritize website design and functionality to create a user-friendly experience. Mobile-friendliness, clear navigation, and fast loading times are crucial.
- Content quality is king: Create informative, original content that provides genuine value to your target audience.
By focusing on content quality, and user experience, and adapting to Google's evolving guidelines, website owners can navigate this change and ensure their websites continue to thrive in the ever-changing digital landscape.
Note that continuous improvement is key to staying ahead of the curve.
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