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What is On-Page SEO? The Building Block of Ranking High?

Google now prioritize user experience when ranking websites. In line with this, factors like website speed, mobile-friendliness, and clear navigation are no longer ‘optional’ for a strong projection of your brand.

But what is SEO? Let’s recap. 

Search Engine Optimization is nothing but the process of improving your website's visibility in search engines like Google. The goal is to acquire more organic traffic, meaning users who find your website through search queries rather than through paid advertising or direct links. SEO involves making your website more relevant to the searches that people are conducting. 

And this is when on-page SEO comes in to build your website positioning it as a relevant search on Google. A thorough understanding of on-page SEO and a deeper knowledge of your business/brand is a chef’s kiss for success in 2024’s competitive online landscape. 

This post is all about giving you a reality check about on-page SEO, exploring its aspects and providing measurable tips to monitor your web pages for both search engines and users.

Let's get started.

On-Page SEO (A Core Pillar)

On-page SEO, also known as on-site SEO, refers to the practice of optimizing the elements within your website to improve its search engine ranking. It's about making your web pages more relevant and user-friendly for both search engine crawlers and human visitors. By strategically optimizing various aspects of your pages, you can significantly increase your chances of appearing at the top of search results for relevant queries for example "Google offices in India".

Why is On-Page SEO Important?

On-page SEO plays a main character role in your website's search visibility. Why so? And why do you think people visit your site? Let’s have a sneak peek into those whys:

  • Better Rankings (of course): Well-optimized pages are more likely to be understood and indexed by search engines, leading to higher rankings in Search Engine Result Pages (SERPs). This translates to more organic traffic, the kind that comes in naturally through search queries.
  • Better User Experience: On-page SEO often overlaps with creating a user-friendly experience. Optimized pages tend to be clear, concise, and informative, keeping visitors engaged and satisfied.
  • Stronger Brand Authority: When your website consistently ranks high for relevant searches, it establishes you as an authority in your field. This builds trust and credibility with potential customers.

  • Targeted Traffic: By going for specific and right keywords, you appease visitors’ expectations who are genuinely interested in what you offer. This targeted traffic is highly likely to convert into leads or sales.

Key On-Page SEO Techniques You Can Not Overlook

Now that we understand the significance of on-page SEO, let's check out some key techniques you can implement:

  • In-Depth Keyword Research: The foundation of any SEO strategy is keyword research. Identify relevant keywords and phrases that your target audience uses to search for information related to what you offer. Tools like Google Keyword Planner and SEMrush can be helpful in this process.

  • Content is the Player: High-quality, ‘contextual’ content that goes in sync with your audience matters a lot. We ask you to create content that addresses user search intent and provides value instead of writing any random content just for the sake of trends.

  • Title Tags and Meta Descriptions: Title tags and meta descriptions are snippets of text that appear in search results. Optimize them by including relevant keywords and curating compelling descriptions that entice users to click on your webpage.

  • Header Tags (H1, H2, H3): Structure your content using clear and concise headings. H1 tags should be unique and identify the main topic of the page, while H2 and H3 tags can be used for subheadings and further organization.

  • Image Optimization: Images can enhance your content, but they can also slow down your website if not optimized. Use descriptive filenames, and alt tags, and make sure they are compressed for faster loading times.

  • Internal Linking: Link to other relevant pages on your website. This helps search engines understand the structure of your site and simplifies user navigation.

  • All device-friendliness: In today's Android/iPhone-first world, your website has to be responsive and deliver a seamless experience across all devices.

  • Technical SEO: While not directly part of on-page SEO, technical aspects like website speed, mobile responsiveness, and structured data markup can impact your search rankings.

What are Some Advanced On-Page SEO Strategies?

Having a grasp of the fundamental techniques is a great starting point. To truly excel in on-page SEO, consider these strategies as follows.

  • Search Intent Optimization: Go beyond just finding keywords and understand the user's intent behind a search query. Tailor your content to provide specific information or answer what users are looking for.

  • Entity Building: Help search engines understand the real-world entities (people, places, things) associated with your content. Link to relevant authoritative sources and create a well-connected web of information.

  • User Experience Optimization: Creating a positive user experience is a shortcut key to gaining consumer’s attention. This includes factors like website speed, clear navigation, and mobile-friendliness.

  • Content Freshness: That is, update your content with new insights on regular basis. Fresh content signals to search engines that your website is active and up-to-date.

  • Structured Data Markup: Implement structured data markup to provide search engines with additional information about your content. This can lead to richer search results and improve click-through rates.


Measuring On-Page SEO

Tracking your on-page SEO efforts gauges their effectiveness. Here are some key metrics to monitor:

  • Organic Traffic: This refers to the number of visitors who find your website through search engines. An increase in organic traffic indicates that your on-page SEO efforts are paying off.
  • Keyword Rankings: Track your ranking for targeted keywords in SERPs. Tools like Google Search Console and SEMrush can help you monitor your progress over time.

  • Bounce Rate: The bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate might indicate that your content is not relevant to the user's search intent or that your website is difficult to navigate.

  • Average Time on Page: This metric shows how long users spend on your web pages on average. A higher average time on the page suggests that visitors find your content engaging and informative.

  • Conversion Rate: Depending on your website's goals, this could be the number of signups, sales, or other desired actions taken by visitors. Tracking conversions helps you understand how effective your on-page SEO efforts are in driving results.

  • Entity-based SEO approach: A finding by Ahrefs suggests that entity building, which involves helping search engines understand the real-world connections within your content, is becoming a more prominent on-page SEO strategy. Rather than relying solely on keywords, an entity can be anything singular, unique, and well-defined, be it a person, place, organization, or concept.

On-Page vs. Off-Page SEO

There has been a constant debate on whether on-page and off-page SEO are interlinked to ranking higher on the website. Suppose you're running a new store. You want it to be the top choice for customers, so you make sure the inside is clean, inviting, and well-stocked (on-page SEO). But you also want people to know your store exists, so you put up signs and spread the word through flyers and social media (off-page SEO). 

But…Both are equally important for success.

On-Page SEO: Think of on-page SEO as everything you do directly on your website to improve its search ranking and user experience. Here's what it entails:

  • Content: High-quality, informative content that uses relevant keywords is key.
  • Technical Stuff: A fast-loading website with a clear structure and mobile-friendly design is essential.
  • User-Friendly Features: Easy and smooth go-through, clear calls to action, and interactive media mediums like images and videos make your site enjoyable to visit.
  • Optimizing the Basics: This includes crafting compelling title tags and meta descriptions, using internal linking strategically, and optimizing URLs for readability.


Off-Page SEO: Off-page SEO deals with aspects that are not inherent to your site that contribute to its ranking. It's all about building your website's credibility and online presence:

  • Backlinks: Getting high-quality website links back to yours is like having other people give out positive recommendations. Both direct and indirect links are useful but the most effective backlinks are those that are relevant and originate from other authoritative sites.
  • Social Media Buzz: A positive approach to social media could be defined as an approach that has the frequent creation of content that is shared on social platforms to affect website traffic and boost brand visibility.
  • Local SEO Power: One can claim the listings on the directories and maps to enhance web visibility.

Great content (on-page) can naturally attract backlinks (off-page), and a strong backlink profile (off-page) can boost the ranking of your content (on-page). By focusing on both aspects of SEO, you create a powerful synergy that positions your website for search engine success and attracts more visitors who are genuinely interested in what you offer.

These are the Three Main On-Page SEO Tips

  • Focus on White Hat Techniques: Avoid black-hat Search Engine Optimization (SEO) tactics like keyword stuffing or cloaking, which can get your website penalized by search engines.


  • Prioritize User Experience: Your website is for humans first, then search engines, just remember this.


  • And.. Stay Updated: Search engine algorithms are constantly changing with time. Keep yourself updated on the latest SEO trends and best practices.

SEO is a long-term game.

That is for sure.

On-page SEO is a powerful tool for boosting your website's search ranking and attracting organic traffic. This means that practising the web interface and creating a website with a focus on aesthetic appeal and easy-to-navigate design does not have to conflict with techniques that improve a site’s SEO ranking. Balance is the key.

But..there is no need to go helter-skelter anymore. 

If you are on the hunt for a dedicated SEO agency for your website, look no further than us.

Also, for more updates, follow Brown Men Marketing on Instagram, LinkedIn, and YouTube.

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