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Guides, platform updates and lessons from running lead generation for regulated finance.
BFSI Marketing Report 2026How much 16 listed Indian finance companies spend on advertising, by category, from their annual reports.
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PMS and AIFSEBI's new Common Advertisement Code: what changes for PMS marketing online
SEBI notified one ad code for PMS firms, mutual funds, advisers and brokers in October 2026. What it allows, what it bans and what to fix first.5 Nov 2026 · 6 min read
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All industriesG2RS and Google's Financial Services Verification: a guide for Indian financial firms
What G2RS is, why Google Ads needs it before you can promote financial services in India, who must apply, and the steps to get verified without delays.5 Nov 2026 · 6 min readRead the post 
Mutual fundsMeta ads for mutual fund distributors: individual vs company ARN, verification and AMFI's rules
How MFDs verify Facebook and Instagram ads with an ARN, individual vs company ARN, and AMFI's social media rules from 1 May 2026.5 Nov 2026 · 6 min readRead the post 
InsuranceChatGPT ads are live in India. Can insurers advertise yet?
ChatGPT ads went live in India in August 2026. What OpenAI's policy says about insurance ads, how IRDAI's rules apply, and what insurers can do now.5 Nov 2026 · 5 min read
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NBFC and lendingAdvertising rules for NBFCs and digital lenders: RBI, Google and Meta
What RBI's Digital Lending Directions 2025 mean for loan marketing, what Google needs before it shows loan ads, and a campaign checklist.5 Nov 2026 · 6 min readRead the post Photos are illustrative.