Toolkit

The BMM Toolkit. Know your numbers before you spend.

Two calculators you can use right now, and two reviews our team does for you within 48 hours.

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The four tools

  1. CAC calculator

    Enter your deal size, what you earn per deal, your budget and cost per lead.

    You get: the deals you need to get your ad spend back, and the cash to keep ready.

    Open the calculator →

  2. CPQL check

    Enter last month's spend and qualified leads.

    You get: your cost per qualified lead against our range for your segment.

    Check my CPQL →

  3. Funnel audit

    Share view access to your ad account and your landing page.

    You get: your cost per lead vs cost per qualified lead, the 3 biggest leaks and a fix plan, within 48 business hours.

    About the funnel audit →

  4. Compliance check

    Send up to 5 live ads and 1 landing page.

    You get: risky claims and suggested rewording, checked against SEBI, RBI and IRDAI guidelines.

    A marketing review, not legal advice.

    About the compliance check →

Find out where your cost goes. We’ll show you in 48 hours.

Our promise

Send us view access, your landing page and your ad links. A strategist replies within four business hours, and your report reaches WhatsApp and email within forty-eight.

The compliance check is a marketing review, not legal or regulatory advice. Final approval stays with your compliance officer.

Saurav & ZubairCo-foundersBrown Men Marketing